Long story short

I'm a strategic designer tackling business challenges through a human-centred approach. I have 7+ years of experience creating digital products and services. With a background in UX Design, passion for Design Research and an understanding of business pragmatism, I bridge the gap between people's needs and business drivers to design solutions that deliver value for customers as well as organisations.

I thrive in fast-paced environments and multidisciplinary teams. I have experience working in-house as well as a consultant for companies across industries like N26, Philips, Hewlett Packard, Grohe, Elsevier, Zeiss, amongst others.

The more formal CV


Sr. User Researcher at N26 

Sep'19 - present in Berlin, DE

Sr. Business Designer at Ming Labs 

Nov'17 - Sep'19 in Berlin, DE

Service Designer at Allianz X

Nov'16 - Nov'17 in Munich, DE

Service Designer at Essense

Oct'15 - Nov'16 in Amsterdam, NL

UX Designer at User Intelligence

Aug'13 - Sep'15 in Amsterdam, NL


UX/UI - Teacher at ReDi 

Jan'19 - Jan' 20, Berlin, DE

Designer at ZACCAF - Zambia

Jun'12 - present, Remote

Facilitator at Global Goals Jam - NL

First Jam version - Sep'16 


MSc. Design for Interaction

at Delft University of Technology

Graduated Apr'13 - Delft, NL

BSc. Product Design Engineer

at EAFIT University 

Graduated Dec'11 - MedellĂ­n, CO


Design Sprint

by AJ & Smart

Completed Aug '19 - Online

Designing a Business


Completed April '19 - Online

The Perfect Map - Customer Journey Mapping

by Service Design Show Univesity

Completed Jan'19 - Online

Advanced Visual Thinking

by Being Visual

Feb'19 - Berlin, DE


User research, research synthesis, workshop facilitation, opportunity mapping, concept sketching, customer journey mapping, service blueprinting, stakeholder mapping, value proposition and business model ideation, story boarding, wireframing, user flows, rapid prototyping, usability testing. 


Sketch, Invision, Figma, Illustrator, InDesign, Axure, Omnigraffle, Marvel


Spanish (native), English (fluent), German (intermediate), Dutch (basic).

Decoding Research

I am one of the two creators of Decoding Research, a space where we share the experience of User Researchers in the form of illustrated stories. Follow us on Instagram or Medium


Want to know more?

Drop me a line to I am always happy to chat over coffee and cake.
Maria Hock - 2020