Approach

hock
Image by Kai Mueller for MING Labs

Design research

Design research

Using qualitative and quantitative research to uncover people's needs as well as business goals. The aim is to design valuable products or services that match customer expectations and business drivers.

Using qualitative and quantitative research to uncover people's needs as well as business goals. The aim is to design valuable products or services that match customer expectations and business drivers.

Biosense-Street interviews
Research Workshop
CHA Research Vision Session
Biosense_CreativeSession

Sense making

Sense making

Analysing research findings by finding patterns in order to map the big picture and identify opportunities where value is created for business and user.

Analisys_ServiceJpurney
Customer journey map for an insurance product

Opportunity mapping

Ideation & validation

Identifying opportunity areas and assessing these based on customer value, business impact and implementation effort, in order to prioritise directions and/or actions.

Screenshot 2019-03-07 at 10.31.16
Screenshot 2019-03-07 at 10.31.34
Stakeholdermap
Assessing opportunities and/or new service ideas by balancing people, technology and business goals - details are confidential

Ideation, validation & iteration

Ideation & validation

Incrementally detail and validate products and service offers by generating ideas, creating concepts and building prototyps to test with customers or stakeholders. 

Philips_paper prototyping
Philips_Service_journey
MRI booklet testing
Approa ch_PaperPrototype

Implementation

Ideation & validation

Defining roadmaps and supporting along the road towards implementing offers.

ProductRoadmap
Roadmap

Selected work

Maria Hock work
MING Labs - Business & Service Design, Research
philips_hospital
Philips - Service Design, UX Design 
Biosense_Interview
Biosense Technologies - Service Design, Research 

Want to know more?

Drop me a line! I am always happy to chat over coffee - and cake.

mhocki@gmail.com

svg-image
svg-image
Maria Hock - 2019