2014/2015 - Amsterdam, NL


As part of the transition from print to digital, Elsevier set up an innovation program to design, validate and kick-off implementation of digital products and services aimed to support the workflow of academic researchers.

My role: UX Research & UX Design - at User Intelligence



From print to digital: setting-up an innovation program to validate new products and strategic directions.

Elsevier - one of the world’s largest publishers of academic publications - is transitioning towards offering digital tools to better support academic researchers to conduct their work. This shift impacts several areas of the organisation and requires new ways of working. As first step, the company set up an innovation program to continuously design and evaluate new product initiatives

I was part of the first team set-up to tackle this challenge. As a result, we validated several product initiatives, some of which have made their way into different Elsevier units and digital offerings like Mendeley and Science Direct.

Setting up experiments to validate high value features for Elsevier's digital products.

The experiements team consisted of designers, developers and strategists who worked side by side using a SCRUM approach to ideate new product concepts, set-up validation experiments with users and transfer promising concepts to internal teams for implementation.

During my involvement, I focused on creating high value features for Mendeley. For instance, we explored how to further develop the social value of the platform in order to promote cross-discipline collaboration within researchers. Another key experiment revolved around Mendeley Suggest with the goal to understand how to present relevant article recommendations to scientists based on their novelty, usefulness and transparency.

A key aspect of the program was collaborating with academic researchers themselves; the multiple product explorations were validated with users throughout the design process by means of interviews, remote usability tests and longitudinal studies, amongst other research methods. For this, we had access to Elsevier’s network of users, aiming to understand the needs of researchers around the world; this network consisted initially of researchers from five top universities across America, Europe and Asia and later expanded to institutions across the globe. 

Sample of products that were conceptualised and validated by the innovation program and have been included within Elsevier's products

Selected work

Maria Hock work
MING Labs - Business & Service Design, Research
Philips - Service Design, UX Design 
Biosense Technologies - Service Design, Research 

Want to know more?

Drop me a line! I am always happy to chat over coffee - and cake.


Maria Hock - 2019