2014/2015 - Amsterdam, NL

Elsevier

Bringing digital tools to academic researchers

As part of its transition from print to digital, Elsevier set up an innovation program to design, validate and kick-off implementation of digital products and services aimed to support the workflow of academic researchers.

unsplash-image

Image by Lucas Vasques - via Unsplash

CHALLENGE & RESULT

From print to digital: setting-up an innovation program to validate new products and strategic directions.

Elsevier - one of the world’s largest publishers of academic publications - is transitioning towards offering digital tools to better support academic researchers to conduct their work. This shift impacts several areas of the organisation and requires new ways of working. As first step, the company set up an innovation program to continuously design and evaluate new product initiatives

I was part of the first team set-up to tackle this challenge. As a result, we validated several product initiatives, some of which have made their way into different Elsevier units and digital offerings like Mendeley and Science Direct.

THE APPROACH

Design, build, validate... repeat!

The experiements team consisted of designers, developers and strategists who worked side by side using a scrum approach to ideate new product concepts, set-up validation experiments with users and transfer promising concepts to internal teams for implementation.

During my involvement as UX designer in the team, I focused on creating high value features for Mendeley. For instance, we explored how to further develop the social value of the platform in order to promote cross-discipline collaboration within researchers. Another key experiment revolved around Mendeley Suggest with the goal to understand how to present relevant article recommendations to scientists based on their novelty, usefulness and transparency.

Accessing a panel of users to collect feedback every sprint

A key aspect of the program was collaborating with academic researchers themselves; the multiple product explorations were validated with users throughout the design process by means of interviews, remote usability tests and longitudinal studies, amongst other research methods. For this, we had access to Elsevier’s network of users, aiming to understand the needs of researchers around the world; this network consisted initially of researchers from five top universities across America, Europe and Asia and later expanded to institutions across the globe. 

ElsevierExperiments
Sample of products that were conceptualised and validated by the innovation program and have been included within Elsevier's products
Similar work
CHA-Pharmacy
UX DESIGN
For Clearing House Apothekers
Vodafone store service
SERVICE DESIGN, DESIGN RESEARCH
For Vodafone
Philips_hospital_service design2
SERVICE DESIGN
For Philips Design
Biosense_Interview
DESIGN RESEARCH
For Biosense Technologies

Want to know more?

Drop me a line! I am always happy to chat over coffee - and cake.
Drop me a line! I am always happy to chat over coffee - and cake.
mhocki@gmail.com
mhocki@gmail.com
svg-image
svg-image
Maria Hock - 2018