Ming Labs is a design consultancy located in Berlin. As a Business Designer I worked with Germany’s leading corporations across industries to ideate, design and validate products/services, from early stage value propositions to detailed product interactions.
In my role, I led user research throughout the design process, from exploratory to evaluative studies in order to identify opportunity areas for new product propositions as well as customer experience improvements. I was also involved in designing and testing low-fi prototypes to validate digital product and service propositions, and evaluate overall user experience as well as detailed interactions.
A sneak peek at my work at Ming Labs. Project details are confidential.
Improving customer support as the first step towards user & customer centricity
Creating the digital experience for a new printing solution from concept to implementation
Designing a consisten, first-class employee onboarding experience across business units
Design, test and define the MVP of an insurance quotation tool for MunichRe in Africa
Conceptualize and validate the proposition of a recommendation service for material selection
Designing new product / service offerings for an untapped market