Ming Labs.

As Business Designer at MING Labs, I led service design initiatives for Germany's top organisations across industries - from manufacturing to insurance.
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Image: Kai Mueller
Image: Kai Mueller
ROLE

User Research

Business Design

Workshop facilitation

LOCATION

Berlin, DE

2017/2019

CASE SUMMARY

Ming Labs is a design consultancy located in Berlin. As a Business Designer I worked with Germany’s leading corporations across industries to ideate, design and validate products/services, from early stage value propositions to detailed product interactions.

In my role, I led user research throughout the design process, from exploratory to evaluative studies in order to identify opportunity areas for new product propositions as well as customer experience improvements. I was also involved in designing and testing low-fi prototypes to validate digital product and service propositions, and evaluate overall user experience as well as detailed interactions.

Defining and delivering digital products and services.

A sneak peek at my work at Ming Labs. Project details are confidential.

A view onto what I'm up to - Details are confidential
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Improving customer support as the first step towards user & customer centricity 

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Creating the digital experience for a new printing solution from concept to implementation

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Designing a consisten, first-class employee onboarding experience across business units

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Design, test and define the MVP of an insurance quotation tool for MunichRe in Africa

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Conceptualize and validate the proposition of a recommendation service for material selection

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Designing new product / service offerings for an untapped market

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Maria Hock - 2020