Long story short
Long story short
I'm a designer and researcher tackling business challenges through a human-centred approach. I have over seven years of experience creating digital products across various industries, in-house and as a consultant.
With a background in UX Design, passion for user research and an understanding of business pragmatism, I bridge the gap between people's needs and business drivers to create solutions that deliver value for customers as well as organisations.
What I do.
Design research - I specialise in qualitative discovery research, but have experience with a wide range of research methods throughout the product/service life cycle. From ethnographic research to remote usability testing, I scope, recruit and conduct studies that help drive strategy and requirements for product development.
"Making sense of chaos" - Aka. synthesising and identifying opportunities. Finding connections, filtering and prioritising insights is perhaps the most valuable moment of all. I translate raw research data into tangible artefacts like diagrams, customer journeys, stories, mockups or prototypes. These help decipher and identify the most critical pieces of information and are powerful tools to align stakeholders, support decision making and communicate insights to the wider organisation.
Design: products, services, experiences - I work side by side with business owners, designers, developers and data analysts to bring new products, services or features to market, as well as to iterate and improve existing ones. My focus lays in conceptualising solutions grounded in research findings, and iteratively crafting detailed interactions and experiences.
Conducting ethnographic research with women in India.
Conducting ethnographic research with women in India.
Conducting ethnographic research with women in India.
Shadowing participants doing cash deposits.
Usability testing.
Experience journey mapping workshop with stakeholders.
Experience journey mapping workshop with stakeholders.
Iterative design and usability testing of a new app.
Iterative design and testing of a new app.
The more formal CV
WORK EXPERIENCE
Sr. User Researcher at N26
Sep'19 - present in Berlin, DE
Sr. Business Designer at Ming Labs
Nov'17 - Sep'19 in Berlin, DE
Service Designer at Allianz X
Nov'16 - Nov'17 in Munich, DE
Service Designer at Essense
Oct'15 - Nov'16 in Amsterdam, NL
UX Designer at User Intelligence
Aug'13 - Sep'15 in Amsterdam, NL
VOLUNTEERING
UX/UI - Teacher at ReDi
Jan'19 - Jan' 20, Berlin, DE
Designer at ZACCAF - Zambia
Jun'12 - present, Remote
EDUCATION
MSc. Design for Interaction
at Delft University of Technology
Graduated Apr'13 - Delft, NL
BSc. Product Design Engineer
at EAFIT University
Graduated Dec'11 - Medellín, CO
RECENT COURSES
SQL Basics
by Data camp - Completed Jan '21
Design Sprint
by AJ & Smart - Completed Aug '19
Designing a Business
by IDEO U - Completed April '19
The Perfect Map - Customer Journey Mapping
by Service Design Show Univesity Completed Jan'19
SKILLS
Experienced with a range of research methods like interviews, observations, surveys, usability testing, card sorting and diary studies. Mapping customer journeys, service blueprints, business model opportunities. Creating personas, user-flows, wireframes and prototypes.
TOOLS
User Zoom, Survey monkey, Figma, Sketch, Illustrator, InDesign, InVision, Jira, Trello
LANGUAGES
Spanish (native), English (fluent), German (intermediate), Dutch (basic).