About

I am a strategic designer and researcher with over 9 years of experience creating digital products. I have worked across various industries. both in-house and as a consultant. For the last few of years, I have also been leading, teaching, and mentoring other designers and researchers. 

👇 Scroll down to learn more about how I approach challenges.

What I do

01/ Uncover human insights using a combination of research methods

I specialize in qualitative discovery research, but have experience with a wide range of research methods throughout the product or service life cycle - from ethnographic research to interviews, surveys, and remote usability testing.

Why mixing methods? - Selecting the right combination of research methods to tackle a challenge  results in well-rounded customer understanding, ultimately leading to more confident decision making.

02/ Identify opportunities for innovation & product improvement

"Making sense of chaos". Finding connections, filtering, and prioritizing insights is the most valuable moment of all. 

I translate raw research data into tangible artifacts like product principles, diagrams, customer journeys, stories, mockups, or prototypes. These help decipher and identify the most critical pieces of information, and are powerful tools to align stakeholders, support decision making, and communicate insights to the wider organization.

03/ Design & test digital experiences through an agile approach

I work side by side with business owners, designers, developers, and data analysts to bring new products, services, or features to market, as well as to iterate and improve existing ones. 

My focus lays in conceptualizing solutions grounded in research findings, and iteratively crafting detailed interactions and experiences. 

Wow, you made it far!

Reach out if you want to learn more about my work or simply have a chat over coffee.

PS. I am also mentoring at ADP List