Long story short
Long story short
I'm a designer and researcher tackling business challenges through a human-centred approach. I have +7 years of experience creating digital products across various industries, in-house and as a consultant.
I have a background in UX Design, passion for user research and an understanding of business pragmatism. My specialty is bridging the gap between people's needs and business drivers to create solutions that drive value for customers and organisations.
What I do
Conducting ethnographic research with women in India.
Conducting ethnographic research with women in India.
Conducting ethnographic research with women in India.
Uncovering customer insights through a combination of research methods.
I specialise in qualitative discovery research, but have experience with a wide range of research methods throughout the product or service life cycle- from ethnographic research to surveys, and remote usability testing.
Why mixing methods? - Selecting the right combination of research methods to tackle the challenge at hand results in well rounded customer understanding, ultimately leading to more confident strategic decision making.
Moderated usability testing at the lab.
Usability testing.
Shadowing participants doing cash deposits.
Usability testing.
Identifying opportunities for innovation & product improvement
"Making sense of chaos" - Finding connections, filtering and prioritising insights is perhaps the most valuable moment of all.
I translate raw research data into tangible artefacts like design principles, diagrams, customer journeys, stories, mockups or prototypes. These help decipher and identify the most critical pieces of information and are powerful tools to align stakeholders, support decision making and communicate insights to the wider organisation.
User archetype.
Conducting ethnographic research with women in India.
Conducting ethnographic research with women in India.
Opportunity mapping workshop with service blueprint.
Usability testing.
Ideation workshop.
Usability testing.
Concept design.
Usability testing.
Designing & testing products from idea to market.
I work side by side with business owners, designers, developers and data analysts to bring new products, services or features to market, as well as to iterate and improve existing ones.
My focus lays in conceptualising solutions grounded in research findings, and iteratively crafting detailed interactions and experiences.
Prototype and user test.
Conducting ethnographic research with women in India.
Conducting ethnographic research with women in India.
Detailed design.
Usability testing.
The more formal CV
WORK EXPERIENCE
Sr. User Researcher at N26
Sep'19 - present in Berlin, DE
Sr. Business Designer at Ming Labs
Nov'17 - Sep'19 in Berlin, DE
Service Designer at Allianz X
Nov'16 - Nov'17 in Munich, DE
Service Designer at Essense
Oct'15 - Nov'16 in Amsterdam, NL
UX Designer at User Intelligence
Aug'13 - Sep'15 in Amsterdam, NL
VOLUNTEERING
UX/UI - Teacher at ReDi
Jan'21 - Present, Berlin, DE
Jan'19 - Jan' 20, Berlin, DE
Designer at ZACCAF - Zambia
Jun'12 - present, Remote
EDUCATION
MSc. Design for Interaction
at Delft University of Technology
Graduated Apr'13 - Delft, NL
BSc. Product Design Engineer
at EAFIT University
Graduated Dec'11 - Medellín, CO
RECENT COURSES
Design Leadership
by DesignDept - Completed Feb '21
SQL Fundamentals
by Data camp - Completed Jan '21
Design Sprint
by AJ & Smart - Completed Aug '19
Designing a Business
by IDEO U - Completed April '19
SKILLS
Experienced with a range of research methods like interviews, observations, surveys, usability testing, card sorting and diary studies. Mapping customer journeys, service blueprints, business model opportunities. Creating personas, user-flows, wireframes and prototypes.
TOOLS
User Zoom, Survey monkey, Figma, Sketch, Illustrator, InDesign, InVision, Jira, Trello
LANGUAGES
Spanish (native), English (fluent), German (intermediate), Dutch (basic).