I am a strategic designer and researcher with 8 years of experience creating digital products. I have worked across various industries. both in-house and as a consultant. For the last few of years, I have also been leading, teaching, and mentoring other designers and researchers.
I specialize in qualitative discovery research but have experience with a wide range of research methods throughout the product or service life cycle- from ethnographic research to surveys, and remote usability testing.
Why mixing methods? - Selecting the right combination of research methods to tackle the challenge at hand results in well-rounded customer understanding, ultimately leading to more confident strategic decision making.
"Making sense of chaos". Finding connections, filtering, and prioritizing insights is perhaps the most valuable moment of all.
I translate raw research data into tangible artifacts like design principles, diagrams, customer journeys, stories, mockups, or prototypes. These help decipher and identify the most critical pieces of information and are powerful tools to align stakeholders, support decision making, and communicate insights to the wider organization
I work side by side with business owners, designers, developers, and data analysts to bring new products, services, or features to market, as well as to iterate and improve existing ones.
My focus lays in conceptualizing solutions grounded in research findings, and iteratively crafting detailed interactions and experiences.