Decoding Research
Decoding Research is a space to share the experiences of User Researchers in the form of illustrated stories. A project in collaboration with Victoria Vivas.
Read our latest posts on Medium.
Nov 23 - 2020
Many companies struggle to reconcile business objectives with customer needs. It seems only natural for user research to play a role in easing this struggle by bridging the gap between user understanding and product strategy. However, user research is often reduced to late-stage evaluative studies. This position frustrates researchers seeking to drive larger impact, and limits an organisation’s approach towards customer centricity.
Here are three day-to-day actions user researchers can take to become a strategic partner...
Aug 6 - 2020
Atthe company I worked for, the user research team was just starting to grow and interest in user feedback was increasing. I believe you can say a lot about how people understand user research based on their requests. I noticed that many stakeholders had a superficial understanding of user research...
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Drop me a line to mhocki@gmail.com. I am always happy to chat over coffee and cake.
