Decoding Research

Decoding Research is a space to share the experiences of User Researchers in the form of illustrated stories. A project in collaboration with Victoria Vivas.

Read our latest posts on Medium.

Stakeholders discussing strategy while the researcher takes a peak behind the door

Nov 23 - 2020

Many companies struggle to reconcile business objectives with customer needs. It seems only natural for user research to play a role in easing this struggle by bridging the gap between user understanding and product strategy. However, user research is often reduced to late-stage evaluative studies. This position frustrates researchers seeking to drive larger impact, and limits an organisation’s approach towards customer centricity.

Here are three day-to-day actions user researchers can take to become a strategic partner...

A user talking to stakeholders who dont know what to do or ask

Aug 6 - 2020

Atthe company I worked for, the user research team was just starting to grow and interest in user feedback was increasing. I believe you can say a lot about how people understand user research based on their requests. I noticed that many stakeholders had a superficial understanding of user research...

 

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Drop me a line to mhocki@gmail.com. I am always happy to chat over coffee and cake.
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Maria Hock - 2021