Designing digital experiences for Germany's leading companies
Image by Kai Mueller
CHALLENGE
Defining and delivering digital products and services
Ming Labs is a design consultancy located in Berlin. As a Business Designer, I worked with Germany’s leading corporations across industries to ideate, design, and validate products/services, from early-stage value propositions to detailed product interactions.
In my role, I led user research throughout the design process, from exploratory to evaluative studies in order to identify opportunity areas for new product propositions as well as customer experience improvements. I was also involved in designing and testing low-fi prototypes to assess detailed interactions.
Improving customer support as the first step towards user & customer-centricity.
Creating the digital experience for a new printing solution from concept to implementation.
Creating the digital experience for a new printing solution from concept to implementation
Designing a first-class employee onboarding experience across units to reduce turnover.
Conceptualize and validate the proposition of a recommendation service for material selection.
Designing new product / service offerings for an untapped market.
Design, test and define the MVP of an insurance quotation tool for MunichRe in Africa.
in Berlin DE / 2023