I am a creative and pragmatic thinker, bridging the gap between design and business. My strength lies in supporting organisations make evidence-based decisions, from strategy to implementation.
I've been fortunate to work with leading companies across industries, both in-house and as a consultant. Details of my work are confidential.
At TIER I oversee and conduct research studies to shape product strategy and consumer experience, across hardware and digital touch points.
I also focus on scaling and improving the research practice at TIER.
As a researcher at N26, I drove qualitative and quantitative studies with teams owning Paid Accounts and European markets aimed at boosting premium retention, revenue growth, and market position.
I worked with Germany’s leading corporations to ideate, design, and validate products/services - from early stage value propositions to detailed product interactions.
I am passionate about supporting individuals and organizations looking to expand their research capabilities.
Together with Victoria Vivas we created Decoding.Research. A space to share learnings from researchers in the form of illustrated stories.
I have put together a compilation of templates to help researchers guide their research initiatives.
I joined ADPList on March 2021. Through this community, I mentor researchers and designiners looking to up-skill their research craft.